We didn't become Internet Millionaires without listening to our customers.

There are several things we aren’t wild about hearing before we’ve had our third cup of coffee in the morning. “Do you smell something burning?” is one of them.

“No, I don’t have the baby. I thought YOU had the baby,” is another good one.

But following closely behind is “I need to talk to you urgently.”

That’s what your Whiggy Tease founder heard early this morning. It was followed by the phrase, “We have an idea for a shirt.”

It was followed by the more important, “Design it and we’ll buy it.”

Look, we didn’t become Internet Millionaires without listening to our customers.

The customer’s idea was based on something she saw in a bar. Or on a bus, or maybe it was something she had a dream about. Again, we hadn’t had our third cup of coffee yet. Anyway, the t-shirt saying was “Save the Earth! It’s the only planet with chocolate.”

Clever.

We like it because it’s a hippy message with a bait and switch. You expect “Save the Earth” to be followed with something about recycling. Or composting. Or cap and trade, or loving each other. But “it’s the only planet with chocolate” is clever and unexpected, and it appeals to chocoholics which is a market that Whiggy Tease is yet to tap into.

Until, of course, our Chocolate William Howard Tafts come out in April.

So, here it is, on sale now in the Display Window of “Misc. Nonsense.”

This led to follow up conversations. “I know! ‘It’s the only planet with bacon.’”

I know this to not be true, but I know a lot of people who like bacon, so …

This leads to the next one, and there certainly is an audience for it...

We might do one that says “football,” but we’ll save that for another day.

Or what about this? “Save the Earth! It’s the only planet with coffee.”